Step 1: Track sales

Chat Revenue learns about an order on your order confirmation page. There are two ways to set that up.

Option A: Use your Google Analytics event

The chat reads purchase events from window.dataLayer by itself. The event needs the order id, the total and the currency, and each item_id must be the product id from your product feed:

dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: 'ORDER-1001',
    value: 1249.50,
    currency: 'DKK',
    items: [{ item_id: '471426', quantity: 5, price: 249.90 }]
  }
});

A gtag('event', 'purchase', …) call with the same fields works too, and so does Universal Analytics enhanced ecommerce.

Does your event use other field names? Don't push a second purchase event, because your own analytics tags may count every order twice. Use Option B instead.

Option B: Add the tracking script

Add this to your order confirmation page, filled in with the order's real values. The last lines wait for the chat script, in case your page runs this first.

<script>
  (function () {
    var order = {
      order_id: 'ORDER-1001',
      value: 1249.50,
      currency: 'DKK',
      items: [
        { variant_id: '471426', name: 'Barolo 2019', quantity: 5, price: 249.90 }
      ]
    };
    function send() {
      window.Zuzana.track.purchase(order);
    }
    if (window.Zuzana) {
      send();
    } else {
      window.addEventListener('zuzana-loaded', send, { once: true });
    }
  })();
</script>

Each order is sent once per browser, so reloading the page is safe.

What to send

Test it

1. Start a chat

   Open the chat on your shop and send a message.

2. Place a test order

   Use the same browser, and stay on the order confirmation page.

3. Check the browser console

   With Option A, run dataLayer and find the entry with your order id. With Option B, a warning starting with Zuzana: says which field could not be used.

4. Look in Chat Revenue

   The order shows up within about 30 minutes.

What the tracking script returns

To see the result while you test, change send to console.log(window.Zuzana.track.purchase(order));.