Channels
Connect the places your customers reach you.
Social: AI on comments and DMs
Why Instagram and Facebook DMs run the full AI while post comments run a deliberately narrow one, every toggle you have to set on both, what the comment response mode changes about what the AI may say, how to test each channel, and which settings actually change the replies.
Chat
How the chat widget gets onto your site, what you can set per market, how the button flow works and why an inbound node beats a canned answer, what happens when a customer asks for a human, and how to tell whether the widget is actually live.
The two halves of email, receiving through forwarding and sending from your own domain, plus signatures and merge tags, the from-name template, the AI disclaimers, the autoresponder, and what to check when mail does not arrive.
Phone
How calls reach your team, what an IVR flow does, the overflow settings that catch calls nobody can take, hold music and brand pronunciation, what lands on the ticket after a call, and the voicemail that the AI can answer by text.
SMS
How to switch SMS on, why each market needs its own sending number, the signature and its merge tags, the three jobs SMS actually does in Zuzana, and the length and reply expectations that make text different from email.
Social
Which social channels Zuzana handles, the one distinction that explains everything about how they behave, how WhatsApp is connected per number and market, the shared social signature, and why a public comment should usually end up somewhere private.