Chat Revenue: how the chat's sales are counted

Chat Revenue shows the orders customers placed after chatting with you. Open it in Zuzana under More → Insights → Chat Revenue.

The three groups

Every order that followed a chat lands in one of three groups, by how strong the evidence is:

• Sales driven by chat: the chat put the product in the cart, and the customer bought it.
• Sales assisted by chat: the chat showed the product, and the customer added it to the cart themselves and bought it.
• Shoppers who chatted first: the customer chatted and then bought, but none of the products the chat showed.

We never add the three groups together. Each one is a different claim, and the last one is a correlation, not a sale the chat made.

How an order is linked to a chat

• On Shopify, we read your orders from Shopify and link each one to a chat by the customer's cart, or by their email address if they gave it in the chat.
• On any other shop, the chat sees the order on your order confirmation page, in the browser the customer chatted in. The order must be placed within 7 days of the chat.

Products are matched by the product id in the product feed Zuzana reads. That is how we know the customer bought a product the chat showed or added.

When the numbers update

Chat Revenue updates every 15 minutes. Sales driven and assisted by chat count from the day the chat started reporting the products it shows, so they build up from then on, not backwards.

What you need to set up

• On Shopify: read Chat Revenue on Shopify. There is nothing to build.
• On any other shop: your developer follows Report orders to Zuzana, then Let the chat add products to the cart.